Purpose Council of SA

The role of the Purpose Council is to facilitate, though influencing key decision makers and organisations, the development of an environment where the conditions exist for significant growth of the Purpose Economy in SA.

The catalyst for the establishment of the Purpose Council was to help drive the implementation of the recommendations from the Social Capital Residencies – in particular a more purposeful economy in SA. To date though the Social Capital Residencies we have focused on developing a more purposeful economy in South Australia that is better able to achieve the highest levels of social, cultural and environmental impact and we have sought to do this by:

  • Breaking down the silos between the business and social innovation ecosystems as well as the entrepreneurship and social enterprise ecosystems.
  • Supporting and inspiring start-ups, small, medium and large businesses to improve their social, cultural and environmental impact.
  • Help to bring social innovations to scale by improving the innovation ecosystem’s ability to produce investment ready social businesses, social enterprises and other for purpose businesses.
  • Changing the systems in South Australia that supports these goals though policy and culture change.

The goals of the Social Capital Residencies and the Purpose Council are broad. The council is focusing their action on the following:

  • Social Procurement
  • Impact Investment
  • Inclusive Entrepreneurship


Rob DiMonte
Chair, Purpose Council of SA

Rob is a Non Executive Director & Design Thinker. He is the former Managing Partner of the South Australian office of Deloitte and a long time management consultant.

Rob’s consulting experience spans over 37 years assisting clients in the public and private sectors.

Rob is passionate about improving the social and economic wellbeing of South Australians and had the privilege of being the Disability Industry and Market Development Coordinator General in South Australia (2017-2019) focused on ensuring the State optimises the economic and social benefits from the rollout of the NDIS.

Rob has been on or an advisor to a number of Boards and is currently on the following Boards: Chairman Australian Grain Technologies, Chairman Axis Manufacture Advisory Board, Chairman GP partners Australia, Deputy Chairman The Australian Centre for Social Innovation, The Adelaide Botanic Gardens & State Herbarium, President RSPCA SA, Chair of the SA Social Capital Thinker in Residence Program, Australian Advisory Board on Impact Investing, Chairman MOGO Advisory Board and the ICAA Benevolent Foundation.
Justin Beilby
Deputy Chair, Purpose Council of SA
Vice Chancellor, Torrens University Australia

Professor Justin Beilby is the Deputy Chair of the Purpose Council. He has joined the Council to help contribute to growing the Purpose Economy in South Australia. He believes it is important to build on the successful Social Capital Residences by continuing to discuss and debate models within the South Australian community to break down silos, influence State policies, foster new business and support initiatives that look to scale many of the newly established social innovations.
Jane Arnott
General Manager, Consulting & Business Services, Community Business Bureau

Jane Arnott has 25 years’ experience working in and with the not for profit sector in community development, policy, grant making, governance and change management. Jane has a background of working in large, sector-support organisations. She has led change projects at the Big Lottery Fund, the UK’s largest distributor of lottery-funded grants, and was also head of program development, overseeing an ambitious agenda to launch 40 new funding programs. Before moving to Adelaide, Jane worked at the Charities Aid Foundation (CAF) in the UK, leading their consulting services for charities and donors. Going on to become CAF’s Director of International, Jane was responsible for providing strategic development for their offices globally, including Australia, US, Brazil, Russia, India and South Africa.

Jane leads the business consulting team at Community Business Bureau, a not for profit social enterprise that works to build the business capability of not for profit organisations. Jane also chairs the Social Impact Investment Network South Australia.
Andrew Beer
Dean, Research and Innovation, University of South Australia Business School

Professor Andrew Beer is Dean, Research and Innovation at the University of South Australia Business School. He previously worked at the University of Adelaide and the Flinders University of South Australia, and holds a Bachelor of Arts from the University of Adelaide and a PhD from the Australian National University.

Professor Beer has served as a Research Fellow at the University of Plymouth, a Leverhulme Fellow at the University of Ulster and a Visiting Professor at the University of North Texas.
Andrew’s research interests include housing, regional leadership, the functioning of economic development agencies and the changing pattern of urban settlement in Australia.
Jo Chapley
General Manager, Chapley Group
Carolyn Curtis
CEO, The Australian Centre for Social Innovation

As CEO of The Australian Centre for Social Innovation (TACSI), Carolyn has over 20 years’ experience in social innovation and child welfare. Since 2012, she has grown TACSI to become an independent not-for-profit organisation working across Australia.

Starting her career as a frontline child protection worker, Carolyn wanted to help give children the best opportunities in life. After a decade working in government she realised she would struggle to drive the change needed from the inside.

Carolyn is a Non-Executive Director for The Global Social Innovation Exchange and on the boards of The Fay Fuller Foundation and The Difference Incubator.
Penny Gale
Chair, Kudos Services

Penny Gale is Chair of Kudos Services, Australia's first public sector mutual delivering services in the disability sector. She also sits on the boards of Meals on Wheels SA and Meals on Wheels Australia. Other directorships include Committee for Adelaide. Penny is also a member of the Institute of Public Administration Council in South Australia. She has a deep expereicne and expertise in government relations, media and communications, business improvement, strategic development and change.
Stuart Hocking
Deputy Chief Executive, SA Treasury and Finance

My executive and management career includes more than 17 years’ experience in economic analysis and policy advice, revenue policy, Commonwealth-State financial relations and insurance policy.

As Deputy Chief Executive, Department of Treasury and Finance, I am responsible for areas relating to State Budget strategy and policy, revenue and Commonwealth–State relations. I oversee branches including Budget and Performance, Revenue SA, Commercial and Economics, SafeWork SA, the South Australian Employment Tribunal, the Lifetime Support Authority and the Compulsory Third Party Insurance Regulator.

I led policy development on the 2013 reforms to South Australian Compulsory Third Party insurance scheme. This included the creation of the new Lifetime Support Scheme for people who suffer catastrophic injuries in motor vehicle accidents.

I led the work to establish South Australia’s first social impact bond, the Aspire Program, which launched in 2017 and is the first social impact bond in Australia providing homelessness services.
In 2016 I was awarded a Public Service Medal for outstanding public service to economic, social and environmental policy reform in South Australia.
Ritchie Hollands
Executive Director, Don Dunstan Foundation

Ritchie’s career spans 20 years with roles in the executive, judicial and parliamentary arms of Government in both Adelaide and Canberra.
As Executive Director of the DDF Ritchie will draw on his professional experience in government as well as his volunteer roles in the social sector. He is currently the President of the Australian Refugee Association and has for many years served as an Ambassador for the White Ribbon Campaign seeking to eliminate violence against women.

Ritchie has long been an admirer of Don Dunstan’s decisive leadership and courageous vision for South Australia and he is delighted to have the opportunity to promote Don’s legacy.
Noel Lindsay
Pro Vice Chancellor, Entrepreneurship/Dean of Business, The University of Adelaide Business School

I have joined the Purpose Council as I have a strong interest in helping those who are disadvantaged. I bring a University perspective to the council, through my roles as Pro Vice Chancellor, Entrepreneurship and the Dean of the Business at the University of Adelaide’s Business School. I am a Chartered Accountant and have strong entrepreneurial (and business) expertise (including new venture start-up and commercialisation expertise, venture capital investment, and expertise in starting/developing business incubators and accelerator programs locally and overseas). I also have extensive social entrepreneurship (and business) research expertise/experience. Namely I have been co-chief investigator on two major research projects working with socially and economically disadvantaged adults and children in metropolitan and regional South Africa, and co-chief investigator on a major research project that focused on intellectually challenged (autism and acquired brain injury) young people in Australia.
David Militz
CEO, Carers SA

I am committed to supporting organisations/businesses who have a purpose but am acutely aware of the need to for traditional not for profits, for whom I have worked my entire career, to transition from traditional ways of operating to become more business-like without losing their purpose. Likewise the trend across the world for businesses to become more purpose driven is gaining momentum. The Council is a way for me to actively assist in the dissemination of information about how organisations/businesses can be driven by purpose and be successful and profitable.
Sam Moore
Director, House Advisor
Anne Moroney
Chief Executive & Director of Regional Development, Barossa, Gawler, Light and the Adelaide Plains
David Panter
Chief Executive, ECH

David originally trained as a psychologist and has been a Chief Executive in health and social care services for almost 30 years. In the UK he initially worked in the NHS in London and more latterly local government, where he was CE of Brighton & Hove City Council for a number of years before moving to Australia. In 2004 he was recruited to the SA public health system where for over 10 years he led reforms including the development of the new Royal Adelaide Hospital.

Currently the CE of profit-for-purpose ECH Inc, SA’s biggest provider of housing and support services for older people, David is passionate about enabling people to live well until death in their own home. David is a past President of the Australian Hospitals & Healthcare Association, holds academic appointments with Adelaide University and the University of South Australia, is currently the Chair of the SA Council of Social Service, a Director of ACOSS and a Director of Leading Age Services Australia.
Jenny Paradiso
Managing Director, Suntrix SOlar/Board Member of the Entrepreneurship Advisory Board

Jenny Paradiso is the Managing Director of the national solar and battery storage company, Suntrix. Jenny is a board member of the Clean Energy Council and the South Australian Entrepreneurship Advisory Board. Jenny is also a member of the Premier’s Climate Change Council and was named one of AFR’s 100 Women of Influence in 2019 and the Telstra Australian Business Woman Entrepreneur of the year in 2016. Jenny is a member of the Purpose Council due to her personal interest in achieving a more purposeful economy in South Australia from a social, environmental and diversity viewpoint.
David Pearson
Australian Director, Institute of Global Homelessness

David Pearson is the Australian Director of the Institute of Global Homelessness (IGH) where is working to help build a national campaign to support Australian communities to endstreet homelessness. David is also an Industry Adjunct at the University of South Australia’s Australian Alliance for Social Enterprise.

Previously he was the Executive Director of the Don Dunstan Foundation – a thought leadership organisation established to inspire action for a fairer world, and to build on the legacy of the late Premier of South Australia, Don Dunstan. There he re-established the Thinkers in Residence program as a community led project focused on building a more purposeful economy in South Australia. He also led the establishment and development of the Adelaide Zero Project, a collective impact initiative of over 45 organisations all working together in new ways to end street homelessness in the inner city of Adelaide.
Delfina Lanzilli
Office of the Industry Advocate

Delfina is currently leading whole-of-government strategic projects within the Office of the Industry Advocate that support industry and businesses in South Australia to improve their capacity when tendering for government work. This includes working with all government agencies, industry and business associations to ensure business reforms are delivered in accordance with the Premier’s vision and objectives for economic change.

Prior to this role, Delfina was South Australia’s first female Valuer-General appointed in 2013 by the Governor of South Australia for a five year term. During this appointment, Delfina delivered an extensive reform agenda for her business unit including the successful commercialisation of valuation services, enhancing advisory services to the government and leading change transition through strategic workforce planning and communications including the adoption of flexible working arrangements.
Shelley Willsmore
Chief Human Resources Officer, The Office of the Commissioner for Public Sector Employment

Shelley is the Chief Human Resources Officer for the Office of the Commissioner for Public Sector Employment in the South Australian Government. She is responsible for driving a number of whole-of-government initiatives with an overarching mandate to modernise and enhance HR across the public sector.

Prior to commencing in this role, Shelley was the Chief People Officer for BAE Systems Australia where she led Human Resources and Workplace Health and Safety for the company nationally. She was instrumental in driving the organisation’s transformation from a consolidating company to one of growth.
Aaron Haulser
Director, Flinders Universities New Venture Institute

Guy Turnbull
Former Thinker in Residence

My key areas of expertise are around developing and operating social enterprises, co-operatives and mutuals, mainly in the health, care and disability sectors. Current roles include:

Interim Chair of the Northern Adelaide Social Enterprise Network Founding Group
CEO of Healthy Social Care

My main reason for being a member of the Purpose Council is recognition that SA’s Social Economy/Enterprise sector, although thriving, is still ‘embryonic’, and as such requires an intermediary organisation to nurture, champion, and steward it, until the appropriate democratic sectoral structures have been put in place. I am both happy to give my time freely to support this ambition, and feel I have good mix of skills and experience to make a positive contribution to the work of the Purpose Council.


Sandy Verschoor
Lord Mayor, City of Adelaide

Sandy was elected as a City of Adelaide Area Councillor in the 2015 by-election and served as Deputy Lord Mayor from June 2017 to November 2018. She has had a career in both the public and private enterprise, not-for-profits, and Local and State government.

Elected Lord Mayor in November 2018, Sandy is keen to keep costs low for residents and businesses by reducing red tape, strengthening Adelaide’s global reputation for culture, climate change action, and entrepreneurialism, preserving Adelaide’s heritage, and enhancing the city’s precincts and main streets for the benefit of local small business owners and the community.
Moira Were
Founder, Chooks SA

Moira has worked from the kitchen table as a direct service social worker through to the cabinet table as a Chief of Staff to a Minister. She has extensive strategic and operational experience in the not-for-profit sector and in government at state, regional, national & international levels.

She contributes to policy advocacy, capacity building and engagement, and has extensive social media experience, creating and curating content.