One of the current priorities of the Foundation is to improve individual and community mental health.

AdMental is an entertaining event harnessing the power of marketing and advertising to help achieve our state’s objective of becoming the State of Wellbeing.

Inspired by ‘The Pitch’ segment on the television show The Gruen Transfer, two local advertising agencies are tasked with creating an advertisement to promote mental health. The advertisements are shown to the audience and our expert judging panel, then discussed, and a winner chosen.



2019 | Loneliness in our Older Population

2018 | Supporting Emergency Workers

2017 | Wellbeing